BrandsBy Miles Studios
Free course

The Clinic
Content Course

Create professional photo & video content for your clinic — start to finish.

Six short modules from the team at Brands by Miles Studios. Learn the buyer psychology behind aesthetic marketing, how to shoot and edit on your phone, the rules every clinic must follow when posting, and how to run your socials without it running you.

Choose your preferred format and start straight away. Read the course online or download the PDF to keep and share with your team.

Start the free course

Choose the format that works for you.
Six practical modules. No login required.

What's inside

Six modules, roughly 15 minutes each, yours to keep
01

Why content is your best marketing

Buyer psychology, current trends, and why photo & video decide who books.

02

Knowing your content

The formats and content pillars — what each type of post is actually for.

03

Photography basics

Phone settings, lighting, composition, and the before/after protocol.

04

Video basics

Filming Reels, the hook, vertical framing, captions and easy editing.

05

The dos & don'ts

Posting rules for clinics, consent & privacy, honest before/afters.

06

Managing your socials

The calendar, the content day, captions, scheduling and your numbers.

Learn whichever way suits you

Option one

Read online

Work through the course on our site, one module at a time, on any device — dip in and out as your day allows.

Option two

Download the PDF

Keep the whole course on your phone and the staff-room shelf. Beautifully designed, and easy to share with your team.

Dee, founder of Brands by Miles Studios
Created by Brands by Miles Studios

Practical direction from behind the camera.

Dee and the Miles Studios team create content systems for aesthetic clinics, hair studios and luxury brands. This course turns the foundations of that production process into a clear starting point for clinic teams.

Use it to improve the work you create in-house, brief your team more clearly, and prepare properly for professional content days.